Radiance

We’ve blogged before about the many uses of research (it’s sort of like the many uses of duct tape), but this one is new to even us.  Apparently surveys can even be used to catch criminals.  No, not by complex analyses, but by tricking them into thinking they’ll receive $500 for participating in the research.
Promising […]

There have been lots of interesting political analyses coming out of the recent election, and since we are rabidly non-partisan at Corona we haven’t spent much time covering them (other than the all important donuts and coffee polls).
But this amazing analysis of how Obama’s victory was created by the sea level and sedimentaton pattern of […]

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Clínica Tepeyac, a Denver-based nonprofit that provides health care and preventive health services, won the El Pomar Award of Excellence in the area of self-sufficiency last week.  This award, by one of Colorado’s private foundations, recognizes nonprofits and community leaders in 11 different categories.  The process is competitive and the award much sought after as […]

Its Friday, and we thought we’d share some fun, interesting, or just weird links that we’ve run across lately.
Brand Tags.  Cool site for word associations with brands.  Pretty revealing how people associate brands.  Try it out and check out the results.  Careful…it can suck you in.
Ning.  Create your own social network.  We saw this at […]

We blogged before about Google Trends and Google Insights, and now there is another online tool to add to your repertoire.  Twitter Search allows you see what the masses of microbloggers are saying about you, your brand, or anything else you can imagine.
Another great way to get a pulse of what is being said (and, […]

Yep, it’s political polling season.  But if you’re tired of Gallup, Rasmussen, Zogby and others, here are some different “polls” we’ve recently run across.
Methodologically robust?  Not quite.  Entertaining?  Absolutely.

Amazon Meters measures support by comparing Halloween face mask sales.  (For a related article, click here).  Don’t think face masks are a good predictor?  Then how about […]

Karla and I just returned from a vacation in South Africa and Madagascar, and  for the next few Fridays I’ll be sharing some market research-y things that we learned during that trip.  However, today I thought I’d start by offering a picture of The Official Lemur of Corona Research.  Stay tuned for some more relevant […]

We’ve been trying to do our part here at Corona to help the environment, or at least minimize our impact on it.  From office recycling, buying “greener” products, to the EcoPass (Denver’s public transit pass provided by employers), we continue to look for ways to shrink our footprint.
That’s why I was quite excited to see […]

Our offices are located just a stone’s throw from the convention center here in Denver (not that we’ll be throwing any stones due to security), and as such, we were right in the middle of it all.  So we thought we would share our own [fun] observations.  (We’ll leave the political commentary for everyone else.)

The […]

Tag clouds are, at this point in the history of the web, a well known and widely used method of classifying and displying the content of a website.  There are free services to help you design your own clouds (the picture below was designed in wordle). Some of the resulting clouds are quite artistic.
The basic […]