Radiance

In the tradition of blog posts recapping the previous year and predicting the next year, Corona offers our own opinions on how the trends of 2009 will shape the world of research and strategy.

Response rates are declining and reaching a representative sample is becoming harder.  The number of households with no landline telephone may finally […]

For several years now I’ve been suggesting to my local nonprofit community that they are leaving money on the table if they don’t develop strategies to cultivate small business donors to support their causes. Whenever I’d mention this idea I’d see nods of agreement but no action.
It may seem easier to pursue a few […]

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Clínica Tepeyac, a Denver-based nonprofit that provides health care and preventive health services, won the El Pomar Award of Excellence in the area of self-sufficiency last week.  This award, by one of Colorado’s private foundations, recognizes nonprofits and community leaders in 11 different categories.  The process is competitive and the award much sought after as […]

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President-elect Barack Obama’s campaign is garnering attention for engaging millions of Americans in the political process. Not only did his campaign reach new heights in terms of the amount of money raised, and the number of people involved and connected, it has reshaped the political industry.  The October 2008 Harvard Business Review includes a thought-provoking article […]

The economy is on a downturn and, with businesses bracing for the effects, you’ve probably been hearing plenty of strategies for how to thrive during this tough period.  And the foundation for any good strategy is good information.
Market research is just as important, if not more important, during a tough economy.  When times are good […]

This is the sixth and final post on our recent trip to Africa.  To see the our other posts, click here.  I’m writing this blog on a business trip, sitting in the middle row of a packed plane.  I’ve just been offered a drink for a cost of two dollars, and I paid $15 or […]

Although it came out a little before we started blogging, we have been remiss in not letting you know about an important Colorado Nonprofit Association report that Corona Research played a big part in creating.
Return on Investment: The Economic Impact of the Nonprofit Sector in Colorado details both the breadth and (huge) economic impact of […]

We do like our caffeine here at Corona, so this post on the 14 different tactics (so far) that Starbucks is employing to revitalize their brand caught our eye.
What is interesting about the list of tactics is that almost half are motivated by the same strategic focus: returning Starbucks to it’s “core business” of selling […]

To many Starbucks patrons out there, the news that Starbucks is closing 600 stores may be a cause for panic. Around the office, a few of us thought about starting an office pool to bet on which ones near us might close. So, I began to wonder what factors will go into their decision to […]