Radiance

One of the most important factors that determines if your [fill in research mode here … survey, focus group, etc.] produces accurate results is your sample. A sample, by definition, is a subset of the population you are studying that is selected for the actual research study. Perform your research with the wrong […]

Something fun for Friday…
A tip of the hat to Canuckflack for this post on market research performed by Atari in the 80’s. Always cool to look back at when things were “simpler.”

I occasionally run across articles, blogs, or other people at events who seem quite opposed to market research - and that’s putting it lightly sometimes.
The most recent of these examples is this opinion piece arguing that common sense trumps market research. One of his main arguments is that people don’t know what they want […]

Records from the 1920 U.S. Census

We use a lot of data from the Census Bureau in our work at Corona, from building demographic profiles to weighting surveys, so I love seeing how the census has had an effect on society outside of its nominal purpose.
On the bus this morning to work I started […]