Radiance

LinkedIn, a social network for business professionals (learn more here), last week announced a new service that allows researchers to access their database of members for research. This service provides access to business and IT professionals that are typically hard to reach through surveys, and with the extensive profiles of members, targeting specific groups will […]

We blogged before about Google Trends and Google Insights, and now there is another online tool to add to your repertoire.  Twitter Search allows you see what the masses of microbloggers are saying about you, your brand, or anything else you can imagine.
Another great way to get a pulse of what is being said (and, […]

This is the sixth and final post on our recent trip to Africa.  To see the our other posts, click here.  I’m writing this blog on a business trip, sitting in the middle row of a packed plane.  I’ve just been offered a drink for a cost of two dollars, and I paid $15 or […]

Yep, it’s political polling season.  But if you’re tired of Gallup, Rasmussen, Zogby and others, here are some different “polls” we’ve recently run across.
Methodologically robust?  Not quite.  Entertaining?  Absolutely.

Amazon Meters measures support by comparing Halloween face mask sales.  (For a related article, click here).  Don’t think face masks are a good predictor?  Then how about […]

This is the fifth in a series of posts on our recent trip to Africa. To see our other posts, click here. While in South Africa, we stayed at a classic game lodge.  We ate impala at night and we slept in a tent (albeit the most luxurious tent I’ve ever seen), and in […]

In a recent post, I talked about the problem of professional respondents, and specifically people who cheat to earn their incentive.  At the end of the post, I posed the question, “what can we do?”
Here I provide some basics on how to ensure the quality of your online data.
Survey Design

Screeners. Screeners shouldn’t broadcast the type […]

This is the fourth in a series of posts on our recent trip to Africa.  To see our other posts, click here.  This is a random observation, but we couldn’t miss it.  During part of our vacation, we went to a game lodge in South Africa.  While there was certainly a variety of household types and family types going […]

Leo (head of our qualitative practice here at Corona) and myself attended the Governor’s Colorado Tourism Conference in Beaver Creek. It was a fun three days and we ran into several people we’ve worked with and met several more that we hope to.  The conference started off with Daniel Levine from the Avant-Guide speaking about “The Five Social Trends that […]

We get a lot of inquiries about how to join our panel or participate in our focus groups, and consequently we spend a lot of time explaining that we don’t maintain this kind of recruiting list for participants.  (We custom recruit for almost all our groups.  We’ll explain why below.)  Some questions come from people […]

This is the third in a series of posts on our recent trip to Africa.  To see our first two posts, click here and here. We checked into a hotel in Antananarivo, and I was delighted to see that the Malagasy people embrace market research.  Inside our room was a customer service survey asking about […]