Radiance

I know last week we promised an update to our who is using the internet post, but your faithful number crunchers have been a little slammed with project work lately and our principals would rather have us maintain our high quality of work than maintain our blog!  Please look for our update to appear soon.

This is the second in a series of posts on our recent trip to Africa.  To see our initial post, click here.  One thing that’s nice about traveling is being out with the public.  As researchers, we’re natural peoplewatchers, and this helps us with research designs when we’re back at our desks.
Our first interesting observation […]

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Who can’t answer your Internet survey?  Who is unable to view your spiffy new website?  Who won’t be reached by your email newsletter?  In survey research, we call the answer to these questions coverage error or the proportion of individuals in your population of interest who are unable to be sampled/reached.  Although it’s a statistical concept, coverage error is also vital […]

Karla and I just returned from a vacation in South Africa and Madagascar, and  for the next few Fridays I’ll be sharing some market research-y things that we learned during that trip.  However, today I thought I’d start by offering a picture of The Official Lemur of Corona Research.  Stay tuned for some more relevant […]

Although it came out a little before we started blogging, we have been remiss in not letting you know about an important Colorado Nonprofit Association report that Corona Research played a big part in creating.
Return on Investment: The Economic Impact of the Nonprofit Sector in Colorado details both the breadth and (huge) economic impact of […]

For those of you in our area - and especially if you commute using RTD’s Eco Pass - you may have heard about RTD’s proposed plan to eliminate the pass for small businesses. (As background for those of you not acquainted with Denver Transit, RTD is the local transit authority and the Eco Pass is a pass […]

While we typically try not to toot our own horn too much, we just had to share…
Corona Research is a semi-finalist for the BBB’s Torch Award for Marketplace Trust!
This puts us in the top ten of all nominees - and congrats to the other nine firms as well!
In case you are wondering what exactly […]

We’ve been trying to do our part here at Corona to help the environment, or at least minimize our impact on it.  From office recycling, buying “greener” products, to the EcoPass (Denver’s public transit pass provided by employers), we continue to look for ways to shrink our footprint.
That’s why I was quite excited to see […]

Gallup just released some interesting polling numbers on Americans’ beliefs about God.  Over three quarters (78 percent) believe in God, while 15 percent do not believe in God but do believe in a universal spirit.  Only 6 percent of Americans believe in neither.
But when you slice the data by geographic region, you get some very […]